Business of Alt Protein Plant Based Meat Consumer Health Perceptions
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Business of Alt Protein Plant Based Meat Consumer Health Perceptions

Health is one of the top benefits consumers associate with plant-based meat — but what “healthy” means varies widely by person. In this webinar, GFI’s Associate Director of Market Research, Jody Kirchner, unpacks GFI’s latest research into consumers’ health beliefs, priorities, and behaviors, and what this means for the future of plant-based meat.