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Making Circular Business Models work in Fashion

As new textiles continue to enter the market at unprecedented rates, scaling circular business models has never been more important. CBMs represents one of the most powerful levers the industry has to decouple growth from the making and selling of new product. 

There is not a ‘one-size-fits-all’ solution to adopting CBMs and many organisations still struggle with viability, internal resistance, and operational complexity when it comes to their circular models. 

In this new video from WRAP we will hear about our new portfolio approach to CBMs and our four interconnected innovation lenses that have been developed from real world examples gathered from members of the UK Textiles Pact and across the fashion sector including Nobody’s Child, OXFAM and ACS. 

In this video we explore: 

• How WRAPs new portfolio approach to CBMs helps organisations take a more tailored, strategic approach to CBM implementation 

• How businesses can leverage what they already have, reduce risk, and build more resilient, integrated services. 

• WRAPs four innovation lenses that businesses can use to implement circular offerings: 
            👥Customer lens 
            💻Data and technology lens 
            ⚙️Operational lens 
            🤝Community lens 

• How WRAP’s innovation lenses provide a practical framework for exploring circular innovation supporting organisations to strengthen how they design, deliver, and scale circular models. 

To find out more about how we can help you design, optimise and scale your CBMs get in touch today: https://www.wrap.ngo/taking-action/textiles/actions/circular-business-models-fashion-textiles 

- Intro 0:00-0:27 
- Portfolio business models and Innovation lenses: 0:27-1:07 
- Customer Lens: 1:07-1:35 
- Operational Lens: 1:36-2:10 
- Data and Technology Lens: 2:11-3:00 
- Community Lens: 3:01–3:46 
- Impact of Portfolio CBMs for businesses: 3:47-4:31 
- Outro: 3:32–4:46 

Thank you for watching the video. Hit 'Subscribe' above for more videos from WRAP.

Find out more about our work here: https://www.wrap.ngo/

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