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The Trade Talk: understanding UNECE Standards for Fresh Fruit and Vegetables

account_balance UNECE - Economic Commission for Europe business UNECE place Geneva

How do fresh fruit and vegetables move seamlessly across borders—and reach consumers with consistent quality? This video explores the role of UNECE agricultural quality standards in making global trade work. By providing a common framework for quality, these standards help build trust between trading partners, reduce barriers, support fair returns for producers, and protect consumer interests. Used worldwide by governments, producers and traders, UNECE standards create a shared language for trade across a fresh fruit and vegetables value chain.