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Promotion of Quinoa as GIES Product 12 5
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FAO - Food and Agriculture Organization of the United Nations
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Food and Agriculture Organization of the United Nations
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Developed in collaboration with national partners under the Food and Agriculture Organization (FAO), this video highlights the application of the Geographical Indications, Environment and Sustainability (GIES) framework to Bhutan’s quinoa sector. Introduced in 2015 and now recognized as Bhutan's "One Country One Priority Product," quinoa has emerged as a strategic commercial crop for climate resilience and nutrition.
Centered on major production in Bartsham Gewog, Trashigang, the GIES initiative establishes an advanced, data-driven traceability system. By providing consumers with verifiable digital data on origin, soil quality, and environmental conditions, GIES enhances transparency, secures premium market access, and advances sustainable agricultural production in line with rural development goals.
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