ProVeg International 98d ago

Did you know 96% of our groceries come from just a handful of supermarkets? 🛒 That gives them a massive amount of power over what ends up on our plates, and the future of our planet. Supermarkets are the gatekeepers of the food system. By shifting toward Protein Diversification (aiming for a 75/25 plant-to-meat split), they aren’t just hitting climate targets, they’re following the data. Just look at Lidl GB’s nearly 700% sales jump! 📈 But here’s the big question: Is it a supermarket’s responsibility to "nudge" us toward greener choices, or should they just stay in their lane? 👇 Let’s discuss in the comments. #ProVeg #ProteinDiversification #SustainableFood #Flexitarian #ClimateAction #FoodSystems #SupermarketTrends