WHO European Region 42d ago

Sweet flavours like strawberry, blueberry and watermelon are not harmless extras - they are part of a deliberate strategy to attract new users and make nicotine addiction easier to start and harder to quit. This World No Tobacco Day, learn how flavours, cooling agents and product design are being used to make tobacco and nicotine products appear modern, appealing and less harmful, especially to young people. Visit our campaign page at https://www.who.int/europe/event/world-no-tobacco-day-2026 #WNTD2026 #TobaccoExposed