Cost-effectiveness demand creation models to promote the consumption of pumpkin and okra in Ethiopia
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Cost-effectiveness demand creation models to promote the consumption of pumpkin and okra in Ethiopia

In this R&D Seminar, Dr. Liz Ignowski, Associate Scientist, Dr. Ilana Cliffer, Scientist - Food Systems, and Dr. Tinsaye Tamarat, Research Officer at World Vegetable Center, discuss the cost-effectiveness of face-to-face and digital demand creation models to promote the consumption of pumpkin and okra in Ethiopia. Recorded at the World Vegetable Center - East & Southeast Asia and Eastern & Southern Africa on 14 May 2026. Learn more on WorldVeg Website: https://www.worldveg.org/ #healtydiet #nutrition #foodpolicy #plantscience #vegetableconsumption