Pauline Kosten on why sustainable vanilla needs industry-wide action
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Pauline Kosten on why sustainable vanilla needs industry-wide action

Pauline Kosten from The Magnum Ice Cream Company talks about why a whole‑sector approach is essential to making vanilla more sustainable—and how the Sustainable Vanilla Initiative is aligning the industry, improving livelihoods, and driving long-term change including milestones like the 2030 Vanilla Charter.