Forum for the Future 189d ago

What if the UK was able to grow more of the top fruit it needs to feed its citizens? What if we created a future in which we had secure, resilient local supply through which British farmers were supported to earn a good living, and were able to share risk with long-term, responsive contracts that allow them to continue investing in their orchards? British Apples and Pears Limited is a grower-funded, not-for-profit organisation that represents all commercial apple and pear growers in the UK. In this film, James Simpson, Managing Director of Adrian Scripps, shares the challenges facing British commercial growers and how they are innovating for the future. This #WorldAppleDay, we're reimagining orchards of the future. Based on insights from more than 150 stakeholders across the UK's top fruit sector, Forum for the Future's latest report - The Future of UK Orchard Fruit - highlights the escalating challenges threatening the longevity of traditional, commercial and community orchards. It paints a compelling vision for a better tomorrow and makes recommendations on how we get there. Explore the report: https://www.forumforthefuture.org/the-future-of-uk-orchard-fruit/